Celebrating a decade in the game, Sum Cellar has grown into one of Birmingham’s most recognised event brands — known for throwing unforgettable parties and championing both major artists and emerging local talent.

As someone born and raised in Birmingham, working on Sum Cellar has been one of my favourite ongoing projects. For the logo design, I wanted to capture the raw, local energy of both Sum Cellar and the city itself — blending graffiti-inspired typography with visual nods to Birmingham landmarks like The Rotunda and the leg of the Bullring bull.

The event artwork continues this theme, drawing inspiration from everyday Birmingham life — from scratchcards and newspapers to road signs and other familiar city icons — creating a visual identity that feels unmistakably local and authentically Birmingham.